BrandSeed

The establishment of a Project Management Office (PMO) or Vendor Management Office (VMO) is often conducted when a high-value practice or methodology is needed across the organization. It is the standardization of these business processes that yields better quality, quicker time to market, and reduction of risk. Similarly, a Brand Management Office (BMO) ensures the standardization of your brand's message, usage, and delivery in a world where ...

Developing a Social Media Strategy can be challenging today with so many options out there. I present here some of the building blocks that go into a strategy (I'll cover social media tactics in another blog). When it comes to developing social media strategies, there are two types of companies - those with a significant brand and those without. You'll often hear case studies on the successful use of social media in business - Dell, Domino's, ...

By "work", what I really mean is "does it deliver a return on your investment of time and money". Your business needs to deliver shareholder value and social media already gets a bad rap for being a huge time waster. So does it really add any value and why? Like any other business function, social media does require an ongoing investment of time and money, but the financial returns are significant. Furthermore, social media represents a new wa...

I was introduced to the concept of precessional business models by Roger Hamilton, who several years ago was writing about the ideas of Buckminster Fuller. The idea struck a chord and has stuck with me ever since. A precessional effect is one in which an outcome occurs as the side effect of an objective. Contrast this with processional, in which the objective and outcome are the same. The now famous example of a precessional effect is the bee ...