BrandSeed

Developing a Social Media Strategy can be challenging today with so many options out there. I present here some of the building blocks that go into a strategy (I'll cover social media tactics in another blog). When it comes to developing social media strategies, there are two types of companies - those with a significant brand and those without. You'll often hear case studies on the successful use of social media in business - Dell, Domino's, ...

I was introduced to the concept of precessional business models by Roger Hamilton, who several years ago was writing about the ideas of Buckminster Fuller. The idea struck a chord and has stuck with me ever since. A precessional effect is one in which an outcome occurs as the side effect of an objective. Contrast this with processional, in which the objective and outcome are the same. The now famous example of a precessional effect is the bee ...