BrandSeed

Natasha Attal was kind enough to ask me to guest blog at New Age of Marketing & PR based on a post I had made last year. The following is an update to that article: The Social Media Marketing Mix Looking forward to your thoughts and feelings!...

By "work", what I really mean is "does it deliver a return on your investment of time and money". Your business needs to deliver shareholder value and social media already gets a bad rap for being a huge time waster. So does it really add any value and why? Like any other business function, social media does require an ongoing investment of time and money, but the financial returns are significant. Furthermore, social media represents a new wa...